Urban Pathways Finds True North

Share this article:
Urban Pathways, a nonprofit that helps New York's homeless adults, hired True North Inc. for a multichannel fundraising campaign.


The New York direct and interactive agency is tasked not only to build awareness of the city's homeless, but also generate donations from New Yorkers of all strata.


True North will use viral and guerrilla marketing as well as part of the marketing outreach that starts in the first quarter.


Urban Pathways (www.urbanpathways.org) in the past 25 years has helped New York's homeless men and women with services and shelter through drop-in centers, street outreach, vocational rehabilitation and permanent housing. It has offered help to 100,000 adults.


True North clients include Citigroup, Discover magazine, Pitney Bowes, Hachette Filipacchi and Goldman, Sachs & Co.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.