Urban Outfitters Selects ATG Platform for Web Sites

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Urban Outfitters Inc. has selected the ATG Commerce Suite to power its online storefronts, Cambridge, MA-based ATG said yesterday.


Urban Outfitters will use the technology across all of its brands, which include Urban Outfitters, Anthropologie and Free People.


"The success of our company comes from presenting our customers with a unique and highly personal experience in our stores," Anthropologie managing direct Michael Robinson said in a statement. "By using ATG to power our Web site, we expect to deliver an equally unique, personal and relevant shopping experience for our online customers."


The suite includes ATG Campaign Optimizer, ATG Merchandising, ATG Search and ATG Commerce Assist call center customer service option


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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