UPU Direct Mail Board Trims Fee to Draw Private Members

Share this article:
BOSTON -- The Universal Postal Union's Direct Mail Advisory Board lowered its membership fee to increase private industry membership, Raquel Ferrari, the board's project manager, said at the Fall 2002 National Postal Forum.


Ferrari, speaking at a meeting sponsored by the International Mailers Action Group here Sept. 22, said that associations and private companies now must contribute only $2,000 a year, plus a joining fee of $2,500, to become a member of the DMAB.


"The rates are usually $8,000 per year and $5,000 to join," she said, "but we are lowering them to encourage more private companies to join."


DMAB's mission is to foster the development of direct mail marketing worldwide through partnerships between postal organizations and the private sector. Members include Reader's Digest, Johnson & Hayward, FirstLogic, QAS, Group 1 Software, Pitney Bowes, PostCom and the Direct Marketing Association.


Ferrari said the DMAB is focusing on quality of service issues and strengthening relationships with other UPU working groups.


Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...