UPS survey: Small business owners optimistic

Share this article:

A large majority of small business owners or managers said they expect their company to be in the same or better financial shape in a year than it is today, according to two surveys conducted by UPS.

In the first UPS Business Monitor United States, which measured 600 small business owners by phone in September and October, 91% were optimistic things would stay the same or improve. A follow-up survey, conducted in mid-December of 151 respondents, showed only a small decline in the first survey's optimism, with 86% of small-businesses owners expecting their company to be in the same or better financial shape in one year.

However, small business owners do not project a speedy economic recovery, according to the report.

In the first survey, 47% said they believe that the US economy will begin to improve in 2010 or later. That number climbed to 67% in the December survey.

Small business leaders also are optimistic about their work force prospects. Two-thirds of respondents in the first survey said they plan to keep the same size work force for the next 12 months, while 24% said they will increase their work force. Only 10% said they plan to reduce it.

In the second survey, about 74% said they expect their work force to remain the same this year; 13% expect to increase it; and 12% said they plan to cut staff.

Both surveys were conducted by TNS.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.