UPS Survey Reveals Insights on Marketing to Chinese Consumers

Share this article:

What do blue jeans, DVDs, moisturizer and athletic shoes have in common? They are among the American products that Chinese consumers desire most, according to a UPS survey of 1,200 middle-class consumers in six Chinese cities.

The second annual UPS survey of Chinese urban consumers - often referred to as "Chuppies" - reaffirms their demand for high-quality U.S. products and unearths more detailed insight into their buying preferences and demographic differences.

UPS (www.ups.com), Atlanta, which flies to more points in China than any other U.S. airline, commissioned the survey to help its customers do business in the world's fastest-growing market.

The most sought-after products in this year's survey were American videos/DVDs, music or books and consumer electronics, which also were the top categories in the 2005 survey.

Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.