UPS launches ad agency review
UPS Inc. said it will be conducting a global ad agency review.
Its incumbent US agency, The Martin Agency, is invited to participate, said Karen Cole, UPS spokesperson. The review will cover global advertising, media buying, relationship marketing and digital services, she said.
Current UPS vendors McCann Erickson International, Universal McCann, and MRM will not be included in the search.
UPS media spending topped $100 million last year in the U.S. and about $200 million globally. The AAR Group of London is assisting with the agency search.