Uproar, IPO.com to Use DoubleClick Ad System
DoubleClick yesterday signed two three-year agreements to provide its Dynamic Advertising Reporting and Targeting system to Uproar Inc. and IPO.com.The two Internet-based companies will use the system to manage their online advertising businesses, enabling them to manage, target and deliver more than 1 billion advertisements across their respective networks, DoubleClick said.
Recently, DoubleClick, New York, made a similar deal with Sony Digital Pictures Entertainment.
Uproar's entertainment properties include Family Feud, Puzzle aGo-Go, Trivia Blitz and 13 international Web sites. IPO.com provides content and services to investors interested in initial public offerings, private placements and emerging growth countries.
