Upper Quadrant Unveils UQube 2.0Marketing technology company Upper Quadrant is expected to announce Dec. 13 the availability of UQube 2.0, a hosted marketing performance management platform providing campaign management, data management, forecasting, modeling, analysis/reporting and geographic mapping.
Upper Quadrant, Reston, VA, said UQube's ability to correlate data from various marketing sources and deliver analysis, reporting and forecasting lets companies determine which marketing campaigns deliver the highest revenue return. UQube allows companies to share information across the marketing supply chain, internally and externally, providing a centralized data repository that lets clients:
· Manage campaigns and eliminate spreadsheets so companies can standardize and scale unstructured marketing data.
· Measure where they are winning and losing by linking demand-generation activities to responses across all channels.
· Gain insight into direct marketing activities by correlating success or failure with campaign attributes and overlaying demographic, transactional and behavioral data.
· Optimize the outcome of a marketing activity by using the past to make predictions with statistical models.