Updated NextMark Tool Adds List Popularity Index

Share this article:
NextMark Inc., Hanover, NH, announced yesterday the release of version 5.3 of its online list research software, which adds a ranking of mailing lists by popularity.


The List Popularity Index rates the more than 45,000 lists on the market from 0 to 100, with 100 being the highest. NextMark calculates the scores with a proprietary algorithm that analyzes recency and frequency of specific list titles from more than 100,000 outside list recommendations made in the past 12 months. Scores are updated monthly.


These lists made the LPI top 10 for October 2004: Hammacher Schlemmer Mail Order Buyers, ALC of New York; The Lifestyle Selector, Equifax Direct Marketing Solutions Inc.; J. Jill, Millard Group; Coldwater Creek -- Northcountry, Millard Group; Plow & Hearth, Millard Group; Lillian Vernon Mail Order Buyers, ALC of New York; Frontgate, NRL; The Company Store, ALC of New York; Garnet Hill, Millard Group; and Ross Simons Masterfile, ALC of New York.


The index is available only to users of NextMark's list research system. A free trial is available at www.nextmark.com/products/listresearch.html.


NextMark demonstrates the system at next week's Direct Marketing Association annual conference in New Orleans.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.