Update: How-To Site Teams Up With LifeMinders

Share this article:
Information how-to site www.eHow.com, San Francisco, is seeing positive response from e-mails it is sending to LifeMinders' members to drive them to its site, where they can get how-to answers to life's daily questions and link to an e-commerce site where they can buy the needed items to complete the task.


So far, banner click-through rates from the e-mail eHows launched earlier this month have been "terrific," according to Paul Chartrand, online marketing manager at eHow.com, but he would not disclose numbers.


LifeMinders.com Inc., Herndon, VA, makes it easy for its members to sign up to get eHows. For example, a Lifeminders member may receive a cooking newsletter from LifeMinders with an eHow how-to included.


"Our categories very closely matched up with their categories and [LifeMinders] really had a need to provide this rich content to their users," Chartrand said.


eHow.com will not have access to the information of LifeMinders' members but will collect information once users come to eHow.com, and encourage them to sign up for eHow's inhouse newsletters.


eHow generates revenue by selling ad space on its site, receiving a percentage of e-commerce revenues and through licensing and syndication of their content - online and offline.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.