UPDATE: Direct Media Forms Nonprofit Division

Share this article:
Direct Media Inc., Greenwich, CT, recently announced the formation of its DMI Nonprofit Management Services, a new list management division specializing in nonprofit mailers.


"We have handled several nonprofit lists for many years but the new division brings more services to the table as well as a lot of new nonprofit lists," said Brian Manning, vice president of list management at DMI.


In addition to standard list management services, the DMI nonprofit division offers clients enhancement, modeling and fulfillment services.


The demographic and psychographic enhancements allow mailers to better target their offers to the nonprofit market with selects such as mail-order buyers or specific-interest categories.


Modeling programs are being developed by DMI to help nonprofit mailers boost response rates.


Nonprofit clients also can take advantage of list order fulfillment services that are available through DMI's relationship with Acxiom.


With this new division, DMI aims to maximize list revenue for its nonprofit mailers, according to Manning. While maintaining a strong presence in its nonprofit mailers' primary markets, DMI will push to increase out-of-category usage through aggressive outbound sales strategies, he added.


"Building up consumer usage on nonprofit lists has always been a challenge just as it is with most types of out-of-category usage," Manning said.


One advantage that helps in the nonprofit list market is that list prices are lower to begin with and most list owners offer out-of-category discounts.


Some of DMI's long-standing nonprofit clients include the American Heart Association, North Shore Animal League and the National Committee to Preserve Social Security and Medicare. More recent additions to DMI are the Juvenile Diabetes Foundation, Graymoor and Catholic Donors to Religious Appeals.


A listing of managed properties, counts, usage and pricing can be obtained through DMI.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.