Upcoming Issues & Supplements

Below is a list of upcoming editorial opportunities in our print magazine, including contact information. For ongoing editorial opportunities, including guest opinion articles and submitted blog posts, please click here or email ginger.conlon@dmnews.com.

Click here to receive email alerts when we post new content opportunities, as well as when we open our awards' call for entries. First and last name are required.


May 2014 issueCLOSED

Essential Guide to Omnichannel Marketing
 Article Contact
 Deadline 


Hot List: 10 Ways to Evolve From Multi- to Omnichannel Marketingy

Multichannel marketing is often defined as using multiple but siloed channels to reach customers. Increasingly, companies are progressing toward taking a more holistic omnichannel approach instead. Here's what marketers need to do to make the shift.

Perry Simpson
 DMN.Contributor@dmnews.com 

Mon.,
May 12


Feature: Measuring Marketing Across Channels

It's challenging enough to measure marketing performance in individual channels. As marketing activities become more and more integrated, measuring performance across channels increases in importance. This article will discuss how three companies are measuring their omnichannel marketing activities.


  Cindy Waxer
cwaxer@sympatico.ca

Mon.,
May 12


Feature: Optimizing the Channel Mix

There are so many channels to choose from, and so many shiny objects among them, determining the optimal channel mix is no easy feat. This article will examine how to best determine which channels to use when, as well as which channels to avoid and why.


 Jason Compton
 jcompton@crmuse.com

Mon.,
May 12 


Trends: Hard Habits to Break


We all have bad habits, but poor marketing habits can cause big performance problems. A dozen industry insiders will discuss: "What bad habit is prevent marketers from getting the most from omnichannel marketing, and what should they do instead?"


Ginger Conlon
  ginger.conlon@dmnews.com 

Mon.,
May 12


June 2014 issue
 Article Contact
 Deadline 


In-Depth: The Evolving Role of the Marketing Agency


Fifteen marketing agency executives answer the question: What's the biggest change in the role of the marketing agency today, and what should client-side marketers expect as a result?

Ginger Conlon
Ginger.Conlon@dmnews.com

Mon.,
April 14


Best Practices Feature: Lead Generation

With the ever-increasing plethora of customer interaction channels, comes an equally increasing variety of leads sources. The challenge for marketers is developing effective cross-channel lead-gen strategies to maximize the opportunity these multiple sources present. This article will discuss how companies are measuring, scoring and following through on these leads with personalization in mind.


  Al Urbanski
Al.Urbanski@dmnews.com

Tues.,
April 15


NEXT: Email

Every marketer has an email metric he can't live without. This article will list the top email marketing metrics today and why they're so important.


 Natasha Smith
 NatashaDsmith@dmnews.com 

Fri.,
April 11 


NEXT: Content Marketing


Marketers are using data from content marketing in various ways. This article will examine which data they're collecting and what types of actions they're taking based on their findings.


Perry Simpson
 DMN.Contributor@dmnews.com 

Fri.,
  April 11


NEXT: E-commerce

This article will discuss the three biggest trends in mobile e-commerce right now and why direct marketers should care.


Elyse Dupré
 elyse.dupre@dmnews.com

 

Fri.,
  April 11


In Every Issue
Best Case, a section comprising four case studies:
Contact: Ginger Conlon at ginger.conlon@dmnews.com


Data/Analytics

The strategy behind how one company is using modeling, segmentation, predictive analytics, and the like to amp up its marketing performance—and the results of doing so.


Marketing-Tech

The strategy behind how one company is using tools like marketing automation, campaign management, and the like to improve marketing results—and the outcomes from doing so.


The New Direct

The tactics one company is using to integrate traditional direct mail with digital elements (e.g. augmented reality) and channels—and the results of its multichannel approach.


Customer Experience

The method one company is using to improve the customer experience marketing delivers, whether through social media interactions, email frequency or content, data sharing with customer service, or other approaches—and the outcomes from doing so.



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