Upcoming Issues & Supplements

Below is a list of upcoming editorial opportunities in our print magazine, including contact information for the February 2015 issue. For general content inquiries, email ginger.conlon@dmnews.com.


Click HERE to receive email alerts when we post new content opportunities, as well as when we open our awards' call for entries. First and last name are required.


FebruaryCLOSED


March 


Success Strategies Feature: The Blending of Brand & Direct Marketing

Many say that all marketing is now data-driven, especially with marketers are trying to have consistent messaging across all channels. This article will discuss the opportunities, realities, and challenges of the blurring lines between direct marketing and brand marketing. 

Contact: Cindy Waxer (waxer@sympatico.ca) by Jan. 28.


Topic of the Month: Customer Lifetime Value

This article will discuss five ways CLTV is important to direct marketing.

Contact: Perry Simpson (perry.simpson@dmnews.com) by Jan. 22.


2015 Direct Mail Marketing Essential Guide


Hot List: 10 Reasons to Invest in Direct Mail

Not as sexy as its digital brethren, direct mail often gets short shrift today. But while some marketers pooh-pooh the traditional marketing channel, others find it an essential part of their omnichannel marketing. Here are 10 reasons marketers should include direct mail as part of their marketing arsenal.

Contact: Michele Meyer (micheleLocal@yahoo.com) by Jan. 28.

 

Direct Mail Goes Digital

Direct mail may be paper, but technology plays a vital role in its impact and effectiveness—both on its own and as part of an omnichannel marketing strategy or campaign. Here, we present the five technologies most important to direct mail marketing—everything from CRM to mobile.

Contact: Jason Compton (jcompton@crmuse.com) by Jan. 28.

 

The Three Dimensions of Direct Mail Marketing

Direct mail isn't just postcards and letters. Some direct mail packs a 3D punch and others are dimensional in their delivery of engaging content. This article will delve into how three companies are using direct mail marketing to deliver—sales, that is.

Contact: Eric Krell (evkrell@gmail.com) by Jan. 28.

 

Trends: The Truth About Direct Mail

Direct mail is more like a crocodile than a dinosaur. In this roundup of expert insights, direct mail marketers share a myth about why direct mail is on the verge of extinction and the associated reality about why it's actually experiencing a slight resurgence.

Contact: Ginger Conlon (ginger.conlon@dmnews.com) by Jan. 28.



In Every Issue


NEXT: Analysis articles on current hot strategies and trends to watch.


Best Case: Case studies that show measurable results based on a specific initiative or campaign.


To pitch ideas for these sections, please contact the editor listed below according to their beats. Click each editor's name to send him/her an email.


editor-in-chief


senior editor
senior editor

Elyse Dupré
associate editor
 


- marketing leadership
- loyalty marketing
- customer engagement/CX
- content marketing
  
- postal regulations   
- direct mail
- data privacy/regulations   
- customer privacy
- behavioral targeting
  
- marketing automation
- SoLoMo analytics
- email marketing
- social media marketing
- mobile marketing
- data analytics
- segmentation/targeting
- attribution
- CRM
- case studies


- multichannel marketing 
- email marketing
- search marketing
- social media marketing
- mobile marketing
- display advertising
- direct response/DRTV




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