Social media is an ebb and flow of new sites—some that sweep away consumers and some that wash out. Consequently, it's unwise to dive in without a strategy. This article will discuss what to consider when determining if a social channel is right for a company's marketing efforts.

NEXT/voice of the customer: Listen Up

NEXT/email: Who's Your Real Competitor?

In the ever more crowded inbox, a marketer's competition might not be exactly who she thinks it is. This article will examine how to determine who your real inbox competitors are and how to outshine them.

Best Practices feature: Content Marketing

As content marketing continues to heat up as an essential marketing strategy for customer acquisition and retention, marketers need to determine the optimal strategy, including dissemination and tracking.