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Far from being the dinosaur of brand marketing, direct mail is very much alive and well. Postal isn't going away anytime soon, and one of the best ways to develop a real relationship with customers is by putting marketing messages right in their hands. But that doesn't mean direct mail is untouched by digital disruption, from (near) real-time personalization of content to leveraging all that rich first-person data to support marketing efforts in other channels.
Sponsor Deadline: May 29
Launch Date: June 14
Customer Profiling - One Tough Question
In this age of the empowered consumer, businesses can't afford to treat their customers like strangers any more. The expectation is a two-way conversation with brands, extending across multiple channels, at the customer's own convenience. The only way to keep that conversation personal is to have a 360 degree view of the customer updating in real-time. Question: How far are most businesses from being able to update their customer's profiles with immediate, actionable insights?
Sponsor Deadline: June 1
Launch Date: July 11
Focus on CMOs
The CMO role is evolving fast. It's no longer feasible--at the cutting edge at least--for CMOs to leave data and technology to hands-practitioners further down the line (let alone to IT). We look at the mandate for today's savvy CMO: Understand marketing technology and operations at least well enough to know how they can help drive your business.
Sponsor Deadline: June 19
Launch Date: July 18
The biggest thing since the industrial revolution? Many experts think so, and at DMN we've been keeping close tabs on how AI and machine learning are re-inventing not just marketing but the entire customer experience--from the first touchpoints, and throughout the customer lifecycle. Learn how some key concepts from this challenging but fascinating space are changing the ways businesses work forever.
Sponsor Deadline: June 26
Launch Date: July 25
The in-store shopper will soon be every bit as connected as the shopper online--if he or she isn't there already. Customers expect to move seamlessly between digital and physical channels--ordering online to pick up in-store; browsing in-store to order online. Plus, there's an opportunity, using cutting-edge location intelligence, to track customers' trajectories and purchase intentions. Learn how analytics is revolutionizing retail marketing.
Sponsor Deadline: July 19
Launch Date: August 15
In 2017, brands need to meet the customer wherever he or she happens to be--and that increasingly goes for B2B as well as B2C. As never before, people are skipping from channel to channel while the customer journey is underway; and brands which can't maintain a consistent message across channels will lose out. Learn about what omnichannel marketing really means, its challenges, and ways to solve them.
Sponsor Deadline: August 1
Launch Date: August 29
There's certainly no shortage of data these days, but how much of it clean and actionable? Are you buying lists packed with duplicate identities and out-of-date data on prospects no longer in market? Are you leveraging unstructured data — social own the road. And we don't just mean, if they bought some sneakers, maybe they'll buy another pair. We mean aggregating deterministic and probabilistic data to predict the customer journey with unprecedented accuracy and confidence.
Sponsor Deadline: August 30
Launch Date: September 14
In these times of the empowered consumer, traditional outbound marketing campaigns remain important — but they're not enough. B2C or B2B, prospects are now doing their own research, and relying on a wider range of inputs than ever before. A balanced customer acquisition strategy means wrangling social channels, engaging with advocates and influencers, and above all generating relevant content, at the right time and in the right place.
Sponsor Deadline: September 26
Launch Date: October 11
It's gone way past number-crunching. Innovative machine learning techniques — often working under the hood of cutting edge solutions — make it possible to understand not only what's resonating with customers now, but what they'll be looking for further data, images, videos — or ignoring it because it's just too messy? Quantity is a cinch: Quality needs to be top of your data wishlist.
Sponsor Deadline: October 26
Launch Date: November 9
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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