University of Miami Uses DataMentors Tool

Share this article:
The University of Miami (FL) selected a marketing solution from DataMentors Inc. to create an educational laboratory, DataMentors said yesterday.


Students and school personnel will use the lab to study intelligent marketing applications in the university and the real-world business environment, the Tampa, FL, company said.


It also will be offered exclusively by DataMentors to select domestic and international universities and colleges.


Associate athletic director Ross Bjork said he wants to apply the PinPoint tool to college athletics to better serve season-ticket holders and cater to general fund donors.


PinPoint offers a 360-degree view of the customer through data validation, standardization and householding.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.