University Expands Alumni Efforts With Kintera

The University of Virginia signed an agreement with Kintera Inc. that will expand its interactive communications strategies and alumni engagement initiatives, the university said Friday.


The university also launched the next-generation HoosOnline alumni directory and member center at http://www.hoosonline.virginia.edu, which runs on the Kintera Sphere technology platform.


Kintera Sphere provides a secure, scalable system for customer relationship management, a Web content management system, e-marketing and directed-giving applications.


HoosOnline is a suite of information and password-protected networking services for university alumni, students, faculty and friends. Components include an alumni directory, career networking assistance and a lifetime e-mail forwarding service.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.