The entertainment industry has been early to adopt the mobile phone to push music and movies, and so it comes as no surprise that Universal Pictures has teamed up with mobile network AdMob to promote the latest installment in its The Fast and the Furious franchise of movies, Fast & Furious. Universal Pictures' campaign, which was conceived by its ad agency Ignited, is centered on two mobile WAP sites — one for the mobile Web and a 3-D site for the iPhone by The Visionaire Group — as well as a mobile Web campaign with banner ads for the film running across AdMob's mobile network, including Movietickets.com.