Universal Music reaches out to Spanish speakers with mobile

Share this article:

Universal Music Group (UMG) has expanded its work with mobile marketing services firm Mozes to include promotions targeting Spanish-speaking and bilingual music fans. The companies announced the work on April 26, the same day Mozes debuted its Spanish-language marketing platform.  

Mozes' service enables marketers to create mobile campaigns and distribute content in Spanish. UMG is the platform's launch client. The companies have worked together on mobile marketing since 2006.

Universal will distribute mobile music downloads, ringtones and wallpapers from its Spanish-language artists via the service. Marketers can create initiatives such as texting campaigns, mobile sweepstakes and online widgets using the platform.

Brands can also directly promote the campaigns on their Facebook and Twitter pages through the platform.

Universal's Latin Entertainment division includes artists such as Enrique Iglesias, Cristina and Bronco.

Neither UMG or Mozes could be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.