Universal Music reaches out to Spanish speakers with mobile

Share this article:

Universal Music Group (UMG) has expanded its work with mobile marketing services firm Mozes to include promotions targeting Spanish-speaking and bilingual music fans. The companies announced the work on April 26, the same day Mozes debuted its Spanish-language marketing platform.  

Mozes' service enables marketers to create mobile campaigns and distribute content in Spanish. UMG is the platform's launch client. The companies have worked together on mobile marketing since 2006.

Universal will distribute mobile music downloads, ringtones and wallpapers from its Spanish-language artists via the service. Marketers can create initiatives such as texting campaigns, mobile sweepstakes and online widgets using the platform.

Brands can also directly promote the campaigns on their Facebook and Twitter pages through the platform.

Universal's Latin Entertainment division includes artists such as Enrique Iglesias, Cristina and Bronco.

Neither UMG or Mozes could be immediately reached for comment.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.