Universal Music partners with teen site for video distribution
Universal Music Group (UMG) has formed a partnership with Kiwibox, a social networking site and weekly online magazine for teens. Under the agreement, more than 5,000 of UMG's full-length music videos will be available in Kiwibox Music Videos. The partnership creates branding and sponsorship opportunities for advertisers looking to reach Kiwibox's 2.4 million registered teen members.
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