Universal Music Group Offers Pay-per-song Technology

Share this article:
Universal Music Group has been aggressively marketing its pay-per-song music download technology as it awaits further court rulings on Napster, an Internet company that allowed visitors to download songs for free.

UMG, New York, announced last week that it has signed multiple agreements with music e-tail firms that will result in at least 60 songs from the record label's catalog being offered at 15 Web sites. Some of these sites include Rollingstone.com, Excite@Home, Lycos Music and BestBuy.com.

The deals were made possible after UMG and a number of technology firms created an Internet software called bluematter, which makes the downloads possible. The technology firms are InterTrust Technologies Corp., Magex Limited and RealNetworks Inc. Financial terms of the software agreements were not disclosed.

Pricing for downloads may vary at each Web site. However, Excite@Home will offer a channel for UMG artists that will cost $1.99 per song. Excite@Home subscribers will be offered a free $4 trial to be used on UMG products.

Bluematter allows viewers to send song samples to a friend, who then can purchase the full track. A song purchase also will include biographies and photographs of the artist, as well as lyrics and credits to the title. Bluematter will be used to market nearly every musical genre, according to UMG.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.