Unilever names Weed marketing chief

Share this article:

Unilever has appointed Keith Weed, currently its EVP for homecare, oral care and water, its chief marketing and communications officer, replacing Simon Clift.

Weed will take up the role, which, unlike Clift's, includes responsibility for communications, on April 1.

He will report to Paul Polman, CEO, and also serve as a member of the Unilever executive board.

Polman said: "This is the first time Unilever has had a CMO at the top table and it is a key step to having a sharper consumer focus in the company. Keith will be leading marketing, including the development of the Unilever brand."

Unilever announced last month that Clift would retire within months to spend more time with his family in Brazil.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.