Packaged goods company Unilever has named Euro RSCG 4D to its roster of global digital agencies, which already included Razorfish, AKQA and Lean Mean Fighting Machine, according to reports.
Stacie Bright, senior communications marketing manager at Unilever confirmed the agencies as part of the roster. Bright told DMNews a full roster of agency partnerships will be announced soon. WPP-owned Mindshare handles media planning for Unilever.
Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.
Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? Answers are due to ginger.conlon@dmnews.com by June ...
