Uniglobe Using DoubleClick for Online Ad Service

Share this article:
Uniglobe.com Inc. said yesterday it signed a contract to use New York-based DoubleClick Inc.'s Dynamic Advertising Reporting and Targeting ad service.


DART will provide targeting, ad delivery, reporting and billing for Uniglobe.com, a travel Web site that specializes in cruises.


The Seattle company expects the service to develop additional revenue streams.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.