Unicast, Engage Will Debut Superstitials

Share this article:
Unicast Communications, New York, and CMGI-owned Engage Technologies, Andover, MA, will announce today a collaboration to create profile-targeted Superstitial rich-media advertising aimed at stimulating higher click-throughs, ad recalls, response rates and return on online ad investment. The Superstitial - a nonbanner ad created by Unicast that plays locally without requiring streaming or plug-ins and offers a TV commercial-like experience in a narrowband environment - will be combined with Engage Knowledge, a database of anonymous user profiles, to reach the appropriate user at the right time. Internet advertisers will be able to use these new profile-driven Superstitials early next year. Current clients of Unicast for its nontargeted Superstitials include Coca-Cola Co., Universal Pictures, British Airways and Bell Atlantic.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.