Unicast, Engage Will Debut Superstitials

Share this article:
Unicast Communications, New York, and CMGI-owned Engage Technologies, Andover, MA, will announce today a collaboration to create profile-targeted Superstitial rich-media advertising aimed at stimulating higher click-throughs, ad recalls, response rates and return on online ad investment. The Superstitial - a nonbanner ad created by Unicast that plays locally without requiring streaming or plug-ins and offers a TV commercial-like experience in a narrowband environment - will be combined with Engage Knowledge, a database of anonymous user profiles, to reach the appropriate user at the right time. Internet advertisers will be able to use these new profile-driven Superstitials early next year. Current clients of Unicast for its nontargeted Superstitials include Coca-Cola Co., Universal Pictures, British Airways and Bell Atlantic.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.