A new CRM system has improved Sears Holdings' campaign execution from two and a half months to three and a half days, Tony Arnold, director of CRM at the company, told an audience at the DMA: 2010 Conference & Exhibition.
Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...