Unica Upgrades Affinium

Share this article:
Unica Corp., a provider of enterprise marketing management solutions, announced Affinium 5 yesterday.


Unica, Lincoln, MA, said the release improves Affinium's campaign management, e-marketing, planning and analytic capabilities. It will be available in December.


Jason Santelli, senior marketing analyst at WearGuard-Crest, a beta tester of Affinium 5, said the product "gives us a new level of functionality and user-friendliness that allows us to further optimize our marketing efforts and continually develop robust, effective campaign strategies."


In addition, a real-time enhancement to the eMessage module lets WearGuard-Crest "immediately react to customer activity," said Gregg Nathan, manager of catalog marketing and analysis at WearGuard-Crest.


In other news, marketing solutions provider Epsilon said yesterday that it will provide upgrade and implementation services for Unica's Affinium 5.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.