Unica Upgrades Affinium

Share this article:
Unica Corp., a provider of enterprise marketing management solutions, announced Affinium 5 yesterday.


Unica, Lincoln, MA, said the release improves Affinium's campaign management, e-marketing, planning and analytic capabilities. It will be available in December.


Jason Santelli, senior marketing analyst at WearGuard-Crest, a beta tester of Affinium 5, said the product "gives us a new level of functionality and user-friendliness that allows us to further optimize our marketing efforts and continually develop robust, effective campaign strategies."


In addition, a real-time enhancement to the eMessage module lets WearGuard-Crest "immediately react to customer activity," said Gregg Nathan, manager of catalog marketing and analysis at WearGuard-Crest.


In other news, marketing solutions provider Epsilon said yesterday that it will provide upgrade and implementation services for Unica's Affinium 5.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.