Unica Upgrades Affinium

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Unica Corp., a provider of enterprise marketing management solutions, announced Affinium 5 yesterday.


Unica, Lincoln, MA, said the release improves Affinium's campaign management, e-marketing, planning and analytic capabilities. It will be available in December.


Jason Santelli, senior marketing analyst at WearGuard-Crest, a beta tester of Affinium 5, said the product "gives us a new level of functionality and user-friendliness that allows us to further optimize our marketing efforts and continually develop robust, effective campaign strategies."


In addition, a real-time enhancement to the eMessage module lets WearGuard-Crest "immediately react to customer activity," said Gregg Nathan, manager of catalog marketing and analysis at WearGuard-Crest.


In other news, marketing solutions provider Epsilon said yesterday that it will provide upgrade and implementation services for Unica's Affinium 5.


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