Unica releases e-mail for iPad optimization platform

Share this article:

Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.

“Our members are reliant on mobile devices for their business success,” said Kristin Paxton, manager of e-newsletters at the National Association of Realtors. “With the release of iPad rendering, we can see which of our e-mail designs need to be tweaked for optimal rendering in iPad, and which do not. We can scroll through the iPad screen, within Pivotal Veracity, and see exactly what the subscriber is seeing.”

The company's technology previously allowed clients to test how e-mails render across other platforms.

Unica's MailboxIQ technology will gather data on what devices consumers are using to check e-mail, including software platforms, web-based e-mail or mobile devices. It then delivers the message in the most appropriate format given the type of device most likely to be used at the time, said Michelle Eichner, VP of product management at Unica.

“One benefit of the iPad is its size compared to the iPhone or other mobile devices,” she said. “If you have a bigger canvas, there is more space above the fold to more prominently display branding and call to action in the e-mail.”

Eichner is a founding partner of Pivotal Veracity, which Unica acquired for $18 million in January.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.