Unica Names Quaero Certified Solutions Provider

Share this article:
Unica Corp., a provider of analytical customer relationship management and marketing automation solutions, yesterday named Quaero LLC a certified solutions provider of Unica's cross-channel marketing suite, Affinium.


As a result of in-depth training of employees, Quaero, Charlotte, NC, has the capability to integrate Unica's Affinium software into joint customers' information technology infrastructures and to provide additional support and services around these implementations, such as building data marts and providing marketing consulting. Quaero plans to train additional consultants on the Affinium suite.


Quaero and Unica, Lincoln, MA, share similar industry experience. Joint customers and prospects in the financial services, telecommunications, healthcare and retail industries will be the primary users of the marketing automation and analytical CRM expertise that the alliance provides.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.