Unica hires senior execs to push European growth

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Unica Corp. has appointed two new executives to drive sales growth in Europe.

Georges Anidjar has been named sales director for EMEA (Europe, Middle East and Africa) to expand Waltham, MA-based Unica's sales of Web analytics and Internet marketing solutions.

Jean-Christophe Péaudeau joins Unica as the sales director for southern Europe and the country manager of Unica France to build its sales team and generate sales for Unica's EMM offerings.

In his new position, Mr. Anidjar is responsible for the creation of a European team dedicated to expanding sales of Unica's Affinium NetInsight, the company's signature Web analytics solution, and for developing a network of partners.

Before joining Unica, Mr. Anidjar worked as director of southern Europe for Omniture, a Web analytics company. Prior to that, he held roles as sales director and managing director for the French subsidiary of E.piphany (now Infor), a CRM analytics software provider.

As sales director for Southern Europe and country manager of Unica France, Mr. Péaudeau will be responsible for growing sales and managing strategic partnerships for Unica's EMM solutions.

Mr. Péaudeau's experience includes three years as sales director at Cognos France. Before Cognos, he served in several sales positions during his seven-year tenure with Business Objects.

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