Unica Buys Web Analytics Shop Sane Solutions For $22.8 Million

Share this article:
Unica Corp., Waltham, MA, has entered a definitive agreement to acquire Web analytics provider Sane Solutions LLC for $22.8 million in cash and the rest in Unica common stock, assumed liabilities and transaction-related costs, for a total around $26 million to $28 million.


The transaction is to close before March 31. Sane Solutions' co-founders, Jim Rose and Frank Faubert, will join Unica and serve as vice president of Internet marketing business development and vice president of Internet marketing solutions, respectively.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.