Unica Buys Web Analytics Shop Sane Solutions For $22.8 Million

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Unica Corp., Waltham, MA, has entered a definitive agreement to acquire Web analytics provider Sane Solutions LLC for $22.8 million in cash and the rest in Unica common stock, assumed liabilities and transaction-related costs, for a total around $26 million to $28 million.


The transaction is to close before March 31. Sane Solutions' co-founders, Jim Rose and Frank Faubert, will join Unica and serve as vice president of Internet marketing business development and vice president of Internet marketing solutions, respectively.


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