Unica Buys MarketSoft for $7.25 Million

Share this article:
Unica Corp. said yesterday that it acquired privately held MarketSoft Software Corp. for $7.25 million in cash. Unica also assumed specified liabilities in buying substantially all of MarketSoft's assets, including its technology and customer contracts.


Unica said the acquisition will let it offer a solution that combines lead management and EMM. One-third of MarketSoft's customers use Unica's Affinium suite.


Unica also announced updated expectations for operating results for the fiscal year ending Sept. 30, 2006. The expectations are subject to variability since they are based on preliminary estimates and judgments relating to MarketSoft. Revenue is expected to be $78 million to $79.5 million, and non-GAAP operating income is to be $8.75 million to $9.25 million.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.