Uni-Mail Picks Up Romance Novel Buyers

Share this article:
Uni-Mail List Management, New York, yesterday took over management of the Harlequin Romance Continuity Master File of more than 255,000 active members.


The file consists of active and former members who have received monthly shipments of four to six books averaging $15 per title.


The file is mostly female and has a median age of 47. Selections include active members, hotline intros, paid cancels, geography, age, presence of children, income, dwelling unit, educational level, social status and product buyers.


Harlequin also offers good customer match and regressions modeling to mailers.


The base price is $85 per thousand.


Uni-Mail recommends this file for offers of merchandise, insurance, credit cards, crafts, fundraising, continuity and publishing.


Interested mailers can contact Uni-Mail for a data card, counts and usage.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.