Uni-Mail Picks Up Romance Novel Buyers

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Uni-Mail List Management, New York, yesterday took over management of the Harlequin Romance Continuity Master File of more than 255,000 active members.


The file consists of active and former members who have received monthly shipments of four to six books averaging $15 per title.


The file is mostly female and has a median age of 47. Selections include active members, hotline intros, paid cancels, geography, age, presence of children, income, dwelling unit, educational level, social status and product buyers.


Harlequin also offers good customer match and regressions modeling to mailers.


The base price is $85 per thousand.


Uni-Mail recommends this file for offers of merchandise, insurance, credit cards, crafts, fundraising, continuity and publishing.


Interested mailers can contact Uni-Mail for a data card, counts and usage.


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