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Understand mobile e-mail for a better user experience

Jeff Hassemer, VP, product management, Entiera

July 07 2009

Sending e-mail today automatically includes you in the mobile e-mail business. Some companies realize this and have taken steps to address the issues surrounding mobile e-mail; others realize it, but ignore the situation. Many simply don't realize that 20% of their e-mails are received and read on mobile devices.

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