The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. Our Ultimate Search Engine Marketing Services and Product Guidebook is designed to help clarify the space. The guide includes 30 major vendors and agencies that operate in the industry, as well as their respective offerings. The companies are divided into five key categories (shown in four charts below):

- The names of agencies and vendors are listed along the top column.
- Company types (e.g., full service digital agency, search specialist, etc.) are indicated by color and separated in individual tables.
- The first column on the left indicates key SEM components.
- The dark green columns to the right indicate specific features and services each company offers.
- Scroll down or click links above to see all four charts.  Each chart provides details on a different company type.*

		360i	90 Octane	iCrossing	iProspect	Just Media	MediaWhiz	RedBricks Media	RKG | Rimm- Kaufman Group	Zeta Interactive
	# of Google-certified staff	45	5	Undisclosed	Undisclosed	3	20	6	Google Certified Company	12
	# of dedicated search staff	136	3	Undisclosed	Undisclosed	3	45	5	80+	21
	Number of offices (names of countries)	5 (US)	1 (US)	19 (US, UK, ES, DE, AR, PE, MX, KR,CL)	Undisclosed	1 (US)	2 (US)	3(US, HK)	3 (US)	5 (US, IN)
Company information	# of customers	35	21	Undisclosed	Undisclosed	30+	17	10	100+	150+
	Types of customers: SMBs, large enterprise or both	Large Enterprises	Both	Both	Undisclosed	Both	Both	Both	Both	Both
	% of direct response vs % branding	65% direct response v 35% branding	90% direct response v 10% branding	Undisclosed	Undisclosed	60% Direct response v 40% Branding	85% Direct response v 15% branding	70% direct response v 30% branding	100% Direct Response	Undisclosed
	Top 5 clients	Autotrader/Kelley Blue Book, Capital One, Enterprise Holdings, H&R Block, JCPenney	Gates Corp, Jeppesen, Globus family of brands, Bellco Credit Union, Qdoba	The Lego Group, Epson America, Toyota, Coca Cola, MasterCard and FedEx.	Undisclosed	EMC, Fujitsu Computer Systems, Autonomy Software, Motorola Business Solutions, Salesforce.com	SC Johnson, AMD, AC Nielsen, HSBC	Undisclosed	Nutrisystem, Eddie Bauer, Orchard Brands, Charming Shoppes, Sears	HP, Sony, STIHL, Eagle Publishing, Union Bank (please note, these are not only search clients).
	Average time to ROI	1 month	6 months-3 years	Undisclosed	Undisclosed	Varies by client type	1-3 months	Undisclosed	Undisclosed	3 months
Types of SEM bid management software	Proprietary	X	X	X			X		X
	Licensed (if licensed, list provider)				Marin, Kenshoo, Acquisio	Currently under review	Marin	Marin Enterprise, DFA		Kenshoo
	Comparison Shopping Engine (CSE)			X	X		X	X	X
	Mobile	X	X	X	X	X	X	X	X	X
Types of search	Organic	X	X	X	X		X	X	X	X
	Paid	X	X	X	X	X	X	X	X	X
	Social	X	X	X	X	X	X	X	X	X
	Retargeting	X	X	X	X	X	X	X	X	X
Platform management	Baidu	X		X	X		X	X
	Bing/Yahoo/Facebook/Google	X	X	X	X	X	X	X	X	X
	Keyword research	X	X	X			X		X	X
	Infographic building	X		X	X		X		X	X
	Link building	X	X	X	X		X	X	X	X
	Site architecture	X	X	X	X		X	X	X	X
	Social Signal building	X	X	X	X		X		X
Campaign Management	Budget Allocation	X	X	X	X	X	X	X	X	X
	Writing ad copy	X	X	X	X	X	X	X	X	X
	Writing guests posts	X	X	X	X		X	X	X	X
	Social assets	X	X	X	X		X	X	X	X
	Keyword selection	X	X	X	X	X	X	X	X	X
	Tracking: pixels or redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect	Redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect
	Bounce rate	X	X	X	X	X	X	X	X	X
	Cost-per-acquisition	X	X	X	X	X	X	X	X	X
	Direct rank	X	X	X	X		X		X	X
	Keyword rank	X	X	X	X	X	X	X	X	X
	Leads used to track multiple variables	X	X	X	X		X	X	X	X
	Pages viewed	X	X	X	X	X	X	X	X	X
Reporting	Real-time conversion tracking	X	X	X	X	X	X	X	X	X
	Repeat vs first-time visitor	X	X	X	X	X	X	X	X	X
	Return on ad send	X	X	X	X	X	X	X	X	X
	Revenue/Sales	X	X	X	X	X	X	X	X	X
	Time on site	X	X	X	X	X	X	X	X	X
	Types of engagement	X	X	X	X	X	X	X	X	X
	Traffic	X	X	X	X	X	X	X	X	X
	CPM	X	X	X	X	X	X	X	X	X
	Custom rules	X	X	X	X	X	X	X	X	X
	Manual	X	X	X	X	X	X	X	X	X
Bid Management	Rules	X	X	X	X	X	X	X	X	X
	Portfolio (predictive modeling)	X		X	X	X	X	X	X	X
	Portfolio (rules-based)	X		X	X	X	X	X	X	X
	Price-per-click	X	X	X	X	X	X	X	X	X
	Post-click	X	X	X	X	X	X	X	X	X
Re-marketing/re-targeting	Proprietary technology	X		X	X		X		X
	Licensed technology		X		X	X	X	X	X	X
	Cross-channel	X	X	X	X	X	X	X	X	X
	Engagement metrics	X	X	X	X	X	X	X	X	X
Analytics	Forecasting Revenue/profitability	X	X	X	X	X	X		X	X
	Path-to-conversion	X	X	X	X	X	X	X	X	X
	Web	X	X	X	X	X	X	X	X	X
	Custom attribution models	X	X	X	X	X	X	X	X	X
	Proprietary technology	X		X			X	X	X
Attribution	Licensed		X	X	X	X	X			X
	Linear Attribution Models	X	X	X	X	X	X		X	X
	Programmatic attribution models	X	X	X	X	X	X	X	X
	Authority audit	X	X		X		X		X	X
Organic audits	Content audit	X	X		X		X	X	X	X
	Keyword scoring audit	X	X		X	X	X	X	X	X
	Day parting	X	X		X	X	X	X	X	X
Segmentation	Device	X	X		X	X	X	X	X	X
	Geo	X	X	X	X	X	X	X	X	X

Full service digital agency & technology providers

		24/7 Media	The Agency Inside Harte-Hanks	Bruce Clay, Inc.	Clickable	Gyro	IMPAQT )	Lucid Agency	Rosetta	WebMetro
	# of Google-certified staff	1	300	10	25	6	73	3	75	23
	# of dedicated search staff	400	4	30	15	10	74	5	108	44
	Number of offices (names of countries)	18 (US, CA, FR,UK, DE, ES, NL, IT, SE, JP, KR,AU,CH)	1 (US)	8 (US, JP, AU, BR, IT, CH, IN,UK)	2 (US, IN)	15 (US, UK, ES, DE, SE, NL, UAE, FR,SG)	1 (US)	1 (US)	9 (US, CA)	2 (US)
	# of customers	4000	Undisclosed	200+	1,000+	100+	40	30	94	80
Company information	Types of customers: SMBs, large enterprise or both	Large Enterprises	Large Enterprises	Both	Both	Both, primarily large enterprises	Large Enterprises	Both	Both, primarily large enterprises	Large and mid-tier enterprises
	% of direct response vs % branding	80% direct response v 20% branding	80% Direct Response vs 20% branding	50% direct response v 50% branding	Undisclosed	75% Direct response vs 25% Branding	75% Direct response vs 25% branding	80% Direct response vs 20% branding	80% Direct Response vs 20% Branding	95% direct response vs 5% branding
	Top 5 Clients	WPP, GroupM, Dentsu	Undisclosed	Caesars Entertainment, Nickelodean, Rosetta Stone, Victoria's Secret, Target Stores	Undisclosed	SAP, Savvis, United States Gypsum Company, Corporate Executive Board, Ryder	Comcast, Office Depot, Chase, USAA, Kimpton	Motorola, ASU, PetSmart, GPEC, Kitchell	Nationwide, Citizens Bank, OfficeMax, Takeda Pharmaceuticals, MSC Industrial Supplies	Binder & Binder, Herbal Magic, Lexington Law, Liberator Medical, WellPoint
	Average time to ROI	Undisclosed	Undisclosed	3-7 months	Undisclosed	1-3 months	2-2.5 months	3 months	4 weeks	Undisclosed
Types of SEM bid management software	Proprietary	X		X	X		X	X	X	X
	Licensed (if licensed, list provider)		Acquisio, Google	Acquisio		Kenshoo, Marin			Marin, ClearSaleing	Marin (For Facebook)
	Comparison Shopping Engine (CSE)	X				X	X	X	X	X
	Mobile	X	X		X	X	X	X	X	X
Types of Search	Organic	X	X	X		X	X	X	X	X
	Paid	X	X	X	X	X	X	X	X	X
	Social	X	X		X	X	X	X	X	X
	Retargeting	X	X		X		X	X	X
Platform management	Baidu	X				X	X	X
	Bing/Yahoo/Facebook/Google	X	X	X	X	X	X	X	X	X
	Keyword research	X	X	X	X		X	X	X	X
	Infographic building	X	X	X		X	X	X	X	X
	Link building	X	X	X		X	X	X	X	X
	Site architecture	X	X	X		X	X	X	X	X
	Social Signal building	X	X	X		X	X	X	X	X
Campaign management	Budget Allocation	X	X	X	X	X	X	X	X	X
	Writing ad copy	X	X	X	X	X	X	X	X	X
	Writing guests posts	X	X	X		X	X	X	X	X
	Social assets	X	X	X	X	X	X	X	X	X
	Keyword selection	X	X	X	X	X	X	X	X	X
	Tracking: pixels or redirect	X	Pixels	No	Pixels	Pixels	Pixels and Redirect		Pixels and Redirect	Pixels and Redirect
	Bounce rate	X	X	X	X	X	X	X	X	X
	Cost-per-acquisition	X	X		X	X	X	X	X	X
	Direct rank	X	X		X	X	X	X	X	X
	Keyword rank	X	X	X	X	X	X	X	X	X
	Leads used to track multiple variables	X	X	X	X	X	X	X	X	X
	Pages viewed	X	X	X	X	X	X	X	X	X
Reporting	Real-time conversion tracking	X	X		X	X	X	X	X	X
	Repeat vs first-time visitor	X	X	X	X	X	X	X	X	X
	Return on ad send	X	X		X	X	X	X	X	X
	Revenue/Sales	X	X	X	X	X	X	X	X	X
	Time on site	X	X	X	X	X	X	X	X	X
	Types of engagement	X	X	X	X	X	X	X	X	X
	Traffic	X	X	X	X	X	X	X	X	X
	Alert generation	X	X	X	X	X	X	X	X	X
	CPM		X	X	X	X	X	X	X	X
	Custom rules	X	X	X		X		X	X	X
	Manual	X	X	X		X	X	X	X	X
Bid management	Rules	X	X	X		X	X	X	X	X
	Portfolio (predictive modeling)	X	X		X	X	X	X	X	X
	Portfolio (rules-based)	X	X	X	X	X	X	X	X	X
	Price-per-click	X	X	X	X	X	X	X	X	X
	Post-click	X	X		X	X	X	X	X	X
Re-marketing/re-targeting	Proprietary technology	X			X	X	X	X		X
	Licensed technology	X	X			X	X	X	X	X
	Cross-channel	X	X	X	X	X	X	X	X	X
	Engagement metrics	X	X	X	X	X	X	X	X	X
Analytics	Forecasting Revenue/profitability	X	X	X		X	X	X	X	X
	Path-to-conversion	X	X	X		X	X	X	X	X
	Web	X	X	X		X	X	X	X	X
	Custom attribution models	X	X						X	X
	Proprietary technology	X			X		X		X	X
Attribution	Licensed	X	X			X	X		X
	Linear Attribution Models	X	X						X	X
	Programmatic attribution models	X				X	X		X
	Authority audit	X	X			X	X	X	X	X
Organic Audits	Content audit	X	X	X		X	X	X	X	X
	Keyword scoring audit	X	X	X		X	X	X	X	X
	Day parting	X	X	X	X	X	X	X	X	X
Segmentation	Device	X	X	X		X	X	X	X	X
	Geo	X	X	X	X	X	X	X	X	X

Technology Provider

		Conductor	Kenshoo	Marin Software	Optify	Adobe Systems
	# of Google-certified staff	Undisclosed	100+	50	2	Undisclosed
	# of dedicated search staff	Undisclosed	N/A	35	3	Undisclosed
	Number of offices (names of countries)	1 (US)	8 (US, UK, IL, DE, AU, HK)	9 (US, UK, FR, JP, SG, DE, AU)	1 (US)	40 (US, CN, JP, TW, KR, SG, IN, AU, BE, BR, CZ, DK, FR, DE, CH, IT, IE, IL, NL, NO, PL, RO, RU, ZA, ES, SE, TR, UA, UK, UAE,MX,HK)
Company information	# of customers	200+	1500+	1500	Undisclosed	300+
	Types of customers: SMBs, large enterprise or both	Both, primarily large enterprises	Large Enterprises	Large and mid-tier enterprises	Both	Both
	% of direct response vs % branding	Undisclosed	50% direct response v 50% branding	Undisclosed	Undisclosed	75% direct response vs 25% branding
	Top 5 clients	Undisclosed	Facebook, Tesco, Omnicom, Havas, Expedia	Hotels.com, Macy's, University of Phoenix, Razorfish, Neo@Ogilvy	Microsoft, LexisNexis, Colliers, ALM, AllRecipies	Home Depot, Crate & Barrel, RPA, Discover Financial Services, Marks & Spencer
	Average time to ROI	Under 90 days	Instantaneous	Under 60 days	Undisclosed	2 weeks
Types of SEM bid management software	Proprietary		X	X		X
	Licensed (if licensed, list provider)
	Comparison Shopping Engine (CSE)		X
	Mobile		X	X		X
Types of search	Organic	X	X		X	X
	Paid	X	X	X		X
	Social	X	X	X	X	X
	Retargeting		X	X		X
Platform management	Baidu	X	X	X	X	X
	Bing/Yahoo/Facebook/Google	X	X	X	X	X
	Keyword research	X	X	X	X	X
	Infographic building					X
	Link building	X			X	X
	Site architecture	X			X	X
	Social Signal building	X			X	X
Campaign Management	Budget Allocation		X	X		X
	Writing ad copy		X	X		X
	Writing guests posts					X
	Social assets			X	X	X
	Keyword selection	X	X	X	X	X
	Tracking: pixels or redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect
	Bounce rate	X		X		X
	Cost-per-acquisition	X	X	X		X
	Direct rank	X		X	X	X
	Keyword rank	X		X	X	X
	Leads used to track multiple variables	X	X	X	X	X
	Pages viewed	X		X	X	X
Reporting	Real-time conversion tracking	X	X	X	X	X
	Repeat vs first-time visitor			X	X	X
	Return on ad send		X	X		X
	Revenue/Sales	X	X	X	X	X
	Time on site	X		X	X	X
	Types of engagement	X	X	X	X	X
	Traffic	X	X	X	X	X
	CPM		X	X		X
	Custom rules		X	X		X
	Manual		X	X		X
	Rules		X	X		X
Bid Management	Portfolio (predictive modeling)		X	X		X
	Portfolio (rules-based)		X	X		X
	Price-per-click		X	X		X
	Post-click		X	X		X
Re-marketing/re-targeting	Proprietary technology					X
	Licensed technology		X	X
	Cross-channel		X	X	X	X
	Engagement metrics	X	X	X	X	X
Analytics	Forecasting Revenue/profitability	X	X	X	X	X
	Path-to-conversion		X	X	X	X
	Web	X	X	X	X	X
	Custom attribution models		X	X
	Proprietary technology		X	X	X	X
Attribution	Licensed		X
	Linear Attribution Models		X	X		X
	Programmatic attribution models		X		X	X
	Authority audit	X
Organic audits	Content audit	X			X
	Keyword scoring audit	X			X
	Day parting		X	X	X	X
Segmentation	Device		X	X		X
	Geo	X	X	X	X	X

Search specialist & technology providers
Search Specialist

		Adlucent	Covario, Inc.	Ignition One	KeyRelevance	Clement Communications	Geary LSF Group	Performics
	# of Google-certified staff	Undisclosed	25	49	Undisclosed	2	14	358
	# of dedicated search staff	60	120	49	10	1	16	550+
	Number of offices (names of countries)	1 (US)	6 (US, UK, CN, JP, SG, CA)	8 (US, UK, BE, FR, JP, SG)	1 (US)	1 (US)	3 (US, FR, RS)	2 (UK, US)
	# of customers	35	81	123	15	11	250+	125+
Company Information	Types of customers: SMBs, large enterprise or both	Large and mid-tier enterprises (retail and commerce exclusively)	Large enterprises, mid-size, retailers, digital agencies	Both	Both	SMBs	Both	Both
	% of direct response vs % branding	95% direct response vs 5% branding	30% Direct response e-commerce retailers vs. 70% branding	95% Direct response vs 5% branding	Undisclosed	100% direct response	90% direct response v 10% branding	N/A - Clients have blended KPIs and goals
	Top 5 clients	Oriental Trading Company, FootSmart.com, Anthropologie, AdamandEve.com, Free People, Buy.com	Bank of America, Intel, Lenovo, RIM, T-Mobile	LaQuinta, Digital Marketing Works,Digital River, Group M, IHG	Undisclosed	Ricoh, Pentaho, Vormetric, Cenzic, Liferay	Career Education Corporation, e-Fax, MegaPath, Aramark, ClubMed	American Express, Kohl's, Johnson & Johnson, Nestle, Verizon
	Average time to ROI	1 month	1-3 months	Instantly	Undisclosed	Undisclosed	Undisclosed	1 week-1 month
Types of SEM bid management software	Proprietary	X	X	X			X
	Licensed (if licensed, list provider)		Kenshoo and Adobe				Kenshoo	DoubleClick DART Search, Marin, Kenshoo
Types of search	Comparison Shopping Engine (CSE)			X	X		X	X
	Mobile	X	X	X	X	X	X	X
	Organic		X	X	X	X	X	X
	Paid	X	X	X	X	X	X	X
	Social		X	X	X	X	X	X
	Retargeting	X	X	X	X		X	X
Platform management	Baidu		X	X				X
	Bing/Yahoo/Facebook/Google	X	X	X	X	X	X	X
Campaign Management	Keyword research	X	X	X	X		X
	Infographic building		X		X	X	X	X
	Link building		X		X		X	X
	Site architecture		X		X		X	X
	Social Signal building		X	X	X		X	X
	Budget Allocation	X	X	X	X	X	X	X
	Writing ad copy	X	X	X	X	X	X	X
	Writing guests posts		X		X	X	X	X
	Social assets		X	X	X	X	X	X
	Keyword selection	X	X	X	X	X	X	X
	Tracking: pixels or redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect	Pixels and Redirect	Redirect	Pixels	Pixels and Redirect
	Bounce rate			X	X	X	X	X
Reporting	Cost-per-acquisition	X	X	X	X	X	X	X
	Direct rank		X	X	X	X	X	X
	Keyword rank	X	X	X	X	X	X	X
	Leads used to track multiple variables	X	X	X	X	X	X	X
	Pages viewed		X	X	X	X	X	X
	Real-time conversion tracking	X	X	X	X	X	X	X
	Repeat vs first-time visitor	X	X	X	X	X	X	X
	Return on ad send	X	X	X	X	X	X	X
	Revenue/Sales	X	X	X	X	X	X	X
	Time on site		X	X	X	X	X	X
	Types of engagement		X	X	X	X	X	X
	Traffic	X	X	X	X	X	X	X
Bid Management	Alert generation	X	X	X		X	X	X
	CPM	X	X	X		X	X	X
	Custom rules	X	X	X		X	X	X
	Manual	X	X	X	X	X	X	X
	Rules		X	X		X	X	X
	Portfolio (predictive modeling)	X	X	X		X		X
	Portfolio (rules-based)		X	X		X	X	X
	Price-per-click	X	X	X	X	X	X	X
	Post-click	X	X	X	X	X	X	X
Re-marketing/re-targeting	Proprietary technology		X	X			X	X
	Licensed technology	X	X			X	X	X
	Cross-channel	X	X	X	X		X	X
Analytics	Engagement metrics		X	X	X		X	X
	Forecasting Revenue/profitability	X	X	X	X		X	X
	Path-to-conversion	X	X	X	X		X	X
	Web		X	X	X		X	X
	Custom Attribution Models	X		X			X
Attribution	Proprietary technology	X	X	X			X
	Licensed		X	X			X	X
	Linear Attribution Models	X		X			X
	Programmatic attribution models	X	X				X	X
Organic audits	Authority audit		X		X		X	X
	Content audit		X		X		X	X
	Keyword scoring audit		X		X		X	X
Segmentation	Day parting	X	X	X	X	X	X	X
	Device	X	X	X	X	X	X	X
	Geo	X	X	X	X	X	X	X

*This table includes details for two company types: Search specialist; technology providers and Search specialists