Nick Heys, founder and CEO of UK-based email marketing software company Emailvision (which operates in 17 countries and has more than 3,000 clients worldwide) and a technology entrepreneur with more than 20 years' experience in direct marketing, talks about the company's recent expansion and the continued convergence of email and channels such as social media and mobile both in the US and abroad.
iCrossing, a digital marketing agency, announced August 6 that it has named Paul Doleman as CEO of its UK operation. He was previously chief technology officer. Doleman replaces Arjo Ghosh, who becomes chairman. As chairman, Ghosh will remain actively involved in the business with a focus on strategic direction and, in particular, European growth, the company said in a press release. Doleman will be based in iCrossing's Brighton office.
Really Simple Systems, a hosted CRM vendor based in the UK, has expanded its services to North America with the opening of a Toronto office. The company — the largest vendor of Web-based CRM in the UK — works mainly with small and midsized businesses with five to 200 users.
The Financial Times is extending its long-running "We live in Financial Times" campaign with new work from DDB London. The latest leg of the campaign, set to debut globally May 4, is designed to drive global executives to FT.com.
Business intelligence and data companies Attensity Corp., empolis GmbH and Living-e AG have merged under the name Attensity Group. Global headquarters will be located in Palo Alto, CA. The move expands the companies' global footprints and allows them to cross-sell each others' data offerings, which include information management applications from empolis, multi-channel communication and information management from Living-e, and deep text analytics software from Attensity Corp.
Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage Company, which went public this week, will run the existing Airmiles program and British Airways' frequent flier program, BA Miles. It has yet to announce any other clients, but expects to begin developing or managing other frequent flier and rewards programs within the year.
The Financial Times has teamed up with health and well-being company Philips to launch a new content series in print and online. Part of a global brand campaign for Philips, the Financial Times' Health series is also an entrée into a new niche market for the business-focused FT.
Pharma CRM provider Verticals onDemand has rebranded itself Veeva Systems as part of a growth strategy that includes expansion into Europe and the development of new technology offerings. The new Veeva Systems has opened an office in Stockholm, Sweden, and partnered with Madrid-based Pharma Advisers in the first steps of a global plan.
Innovation Interactive, the parent company of digital marketing agency 360i, search software provider SearchIgnite and behavioral targeting firm Netmining, has opened a London office.
The Financial Times group will cut up to 80 positions as part of a larger restructuring, according to a memo from company's chief executive, John Ridding.
The UK office of digital marketing agency MRM Worldwide is adding deeper data measurement and analytics capabilities to its services with the launch of the DBExpress platform.
Bauer Media has signed Silverpop to implement a new, e-mail-based CRM program. Silverpop has agreed to help Bauer send automatic, personalized e-mails to its 3 million e-mail subscribers, as the company pushes for greater loyalty and retention among consumers.
Yahoo OneSearch has been tapped as the default search engine for Virgin Media's mobile portal in the UK. The partnership will roll out on December 8.
The Financial Times relaunched its Web site on Monday, fresh on the heels of an October jump in Web traffic and print circulation numbers. FT.com, reworked for the first time in six years, now features five updated homepages, including a new Middle East edition. The new site also showcases a homepage "Top 10" list of stories hand-picked by editors, market data, portfolio tools, RSS feeds and keyword alerts.
E-mail services firm JangoMail has upgraded its e-mail marketing service in a move to improve usability, and UK-based software developer Camrivox is using this update to help improve sales.
The Aegis Group plc, the parent company of Aegis Media and Synovate, has reported 8.2% organic revenue growth for the first half of 2008. Due to slowing demand in Spain, the US and the UK, the marketing communications group said its revenue outlook for the second half of 2008 is less certain.
UK-based Rimmer Bros., a mail order provider of British automobile parts, has chosen Ability Commerce to implement its Ability SmartSite e-commerce software and outsourced Internet marketing services.
On June 30, the Paris-based Tribunal de Commerce ordered eBay to pay $61 million to French luxury goods group LVMH for allegedly allowing the sale of counterfeit goods on its Web site. The ruling raised eyebrows throughout the e-commerce world, especially in light of a similar lawsuit filed against the online auctioneer by Tiffany & Co. in the US.
Alterian, a provider of integrated marketing platforms, has acquired Web content management company Mediasurface for $35.6 million. Mediasurface offers content management and executions for Web sites, as well as corporate intranets, extranets and social media networks.
Virgin Atlantic has launched an outreach initiative to lure fliers stranded by the grounding of British business-only airline Silverjet. Passengers with tickets to fly Silverjet from June 6-June 30 are being offered special one-way fares if they trade for Virgin tickets on the same date and route.
E-mail marketing firm Silverpop is expanding its business internationally into the European and Asian markets. The ESP's London office will be spearheading the global expansion under the guidance of Will Schnabel, who was recently appointed to vice president of international markets.
As more American ESPs have been taking on clients and opening offices in the UK — for example, e-Dialog and Datran Media — UK-based b-to-b e-mail marketing is on the rise, according to a new survey by e-mail marketing firm Newsweaver.
BBC Worldwide is launching its BBC Knowledge Magazine in the US with a 1.3 million-piece direct mail push. Marketing efforts for the science and history magazine will kick off in late June, and the magazine will hit newsstands in August.
Communications holding company WPP Group reported first quarter revenue for the three months ended March 31 rose 15.6% for a total of $3.08 billion. The North America region remained relatively strong throughout the quarter, growing faster than might be expected based on reports of an economic slowdown, according to a statement from the company.
According to the quarterly Bellwether Report from the UK-based Institute of Practitioners in Advertising, the direct marketing sector is showing its biggest decline in eight years. Budgets dropped 6.3% in the last quarter, the report said, spurred by weak sales and ongoing economic concerns.
Hachette Filipacchi UK has acquired UK-based entertainment news Web site DigitalSpy.co.uk. There will be no changes to Digital Spy's editorial or management teams. The financial aspects of the acquisition were not disclosed.
Travel Website Orbitz has eliminated its global CMO position, in order to focus marketing at a more regional level. This move reflects a structural change that Orbitz executives say the company has been undertaking over the past few months.
Database provider infoUSA says that its Manchester, UK-based offshoot, InfoUK.com, will open for business in January.
Userplane, a subsidiary of AOL, announced deals with Channel 4 (UK), The CW, FUEL TV and IFC to provide its social networking and community applications to those networks' Web sites.
The Timberland Company has teamed up with e-commerce services firm Demandware to power its online store in the UK. As a part of Timberland's push into international markets, the new site, at www.timberlandonline.co.uk, lets UK shoppers buy Timberland products online.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.