UK Financial Services Giant Deploys KXEN Analytics

Share this article:
Co-operative Financial Services, one of Britain's largest financial services organizations, is deploying KXEN analytics to sharpen its marketing, KXEN said today.

CFS brings together The Co-operative Bank, Co-operative Insurance Society and smile. The company offers financial products including traditional banking, Internet banking, credit cards, loans, pensions, unit trusts and insurance. It has 7 million customers.

Using mathematical rather than traditional statistical techniques, KXEN analytics boosts the speed and accuracy of analytical modeling and improves the response and take-up rate from direct, postal, e-mail, Web and telephone campaigns, according to KXEN.

At Co-operative, one of the first models built by the customer insight team with KXEN led to a significant increase in campaign performance, yet required much less time to build and apply than previous models.

"We demonstrated that the model worked exactly as predicted, and it showed a good uplift and benefits as a result," said Neil Pollitt, CFS customer insight manager.

More than 100 customer organizations use KXEN analytics including Legal & General, Powergen and Barclays Bank.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.