UK Direct Mail Spending Dips

Share this article:
Spending on direct mail in the United Kingdom fell 7.2 percent in the first three months of the year, according to a study released this week by the Advertising Association.


UK overall ad spending rose 5.3 percent in the three months, driven by a 13.6 percent boost in TV spending, a 51.5 percent jump in Internet spending and a 12 percent increase in outdoors ad spending.


The Advertising Association, a federation of 32 trade groups in the UK, publishes a survey of ad spending quarterly, compiled by the World Advertising Research Center.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions