UK Direct Mail Spending Dips

Share this article:
Spending on direct mail in the United Kingdom fell 7.2 percent in the first three months of the year, according to a study released this week by the Advertising Association.


UK overall ad spending rose 5.3 percent in the three months, driven by a 13.6 percent boost in TV spending, a 51.5 percent jump in Internet spending and a 12 percent increase in outdoors ad spending.


The Advertising Association, a federation of 32 trade groups in the UK, publishes a survey of ad spending quarterly, compiled by the World Advertising Research Center.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.