UK chocolate brand cheers Team GB

The “Keep Team GB Pumped” microsite.

Fans could sing along to 80s power ballads and upload the recordings via webcam.

A fan belts it out.

Song choices included “We Will Rock You” and “Danger Zone.”

Olympics variety pack.

An on–pack promotion gives consumers the chance to win cash and other prizes.

Life–size shuttlecocks serenade members of the British Olympic badminton team. Really.

Double Olympic gold medalist Rebecca Adlington in a Cadbury swimsuit.

Super fans sing underwater motivation to Adlington to the tune of Tina Turner’s “Simply the Best.”

As the official snacks provider for London 2012 Olympic and Paralympic Games in March, Cadbury and agency Hypernaked launched a multi-pronged campaign that calls on Brits to motivate their country’s top athletes through song.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...