UK Catalogers Form Industry Group

Share this article:
The advisory board of the Catalogue Exchange, a new group representing catalogers based in the United Kingdom, announced key objectives last week as well as free membership for at least one year from its Nov. 20 launch date.

The objectives were:

· Facilitating the exchange of customer data among member companies.

· Establishing an interactive forum to permit members to post inquiries on the Catalogue Exchange Web site,, and receive answers and suggestions from other members.

· Providing a full database of suppliers to the catalog industry on the organization's Web site.

The exchange Web site will include details on members' customer lists as well as each member's contact details and data swap preferences. The database of catalogers' customer lists will be in a password-protected area available only to members.

The site also will feature white papers on subjects of interest to catalog marketers, guidelines for good practices in areas such as data hygiene and security and details on discounts available to exchange members.

Suppliers to the catalog industry will be granted associate member status, though associate membership will be subject to a modest fee.

The launch of the exchange and the Web site are set for Nov. 20 at the ECMOD catalogue conference to be held at London's Earl's Court.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.