UK Bereavement Register Comes To Canada

Share this article:
The Read Group, which maintains a list of deceased consumers in the United Kingdom, launched its service yesterday in Canada, the company said.


Known as the Bereavement Register Canada, marketers can use the list to remove the names of deceased persons in Canada from their mailing and telemarketing lists and databases.


Consumers can add names to the list free of charge on the Web at the-bereavement-register.ca or by filing an application at participating funeral homes, the company said.


The Read Group, Toronto, launched a Bereavement Register in the United Kingdom three years ago. The list stops 43 million direct marketing solicitations to the deceased each year in the United Kingdom, where 90 percent of all deaths are reported to the register, according to the company.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.