Marketers at the pet travel service are barking up the right tree with a revamped content plan.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
Enterprise crowdsourcing unlocks value of online content for marketers.
It's been a tough year for advertising, but Super Bowl Sunday — the pantheon of advertising greatness — was our time to shine. Advertisers shell out $2.8 million for a chance to showcase their brand to more than 80 million viewers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...