UGC

Transform Marketing Through Customer Communities

Transform Marketing Through Customer Communities

Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.

Don't Get Lost in Translation

Don't Get Lost in Translation

Enterprise crowdsourcing unlocks value of online content for marketers.

Doritos scores again using UGC in its 'Crash the Super Bowl' campaign

Doritos scores again using UGC in its 'Crash the Super Bowl' campaign

It's been a tough year for advertising, but Super Bowl Sunday — the pantheon of advertising greatness — was our time to shine. Advertisers shell out $2.8 million for a chance to showcase their brand to more than 80 million viewers.

When ads become art

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.