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 UGC

Doritos scores again using UGC in its 'Crash the Super Bowl' campaign

Jason Inasi, CEO and creative director, The Factory Interactive February 15, 2010

It's been a tough year for advertising, but Super Bowl Sunday — the pantheon of advertising greatness — was our time to shine. Advertisers shell out $2.8 million for a chance to showcase their brand to more than 80 million viewers.
 
 
 

When ads become art

February 11, 2009