Tyee Deal Solidifies President's VisionTyee Group president/CEO Spencer Brown said recently that the company's purchase by Euro RSCG Worldwide, New York, serves as another step toward completing a vision he has pursued since he assumed his post with Tyee, Portland, OR.
Euro RSCG Worldwide gained a majority stake in Tyee on Feb. 29, making the long-time DRTV trendsetter a part of Euro's The Sales Machine. Brown said he has already had extensive contact with other member firms of the sales conglomerate to discuss cross-pollination of products and services.
"This is really wonderful," Brown said. "When I first came here, I had a vision to bring this company up to a certain level that I think this acquisition complements perfectly. As a member of this network of companies, we can exploit untapped regions and we will be growing immensely."