Direct Line Blog

Two senators seek mobile CAN-SPAM

Share this article:
Two US senators, Olympia Snowe (R-Maine) and Bill Nelson (D-Fla.), are looking to enact legislation around marketing on the mobile phone. The legislation aims to give the FCC and the FTC more control to govern mobile marketing messages.


The industry has been working to keep the government out of mobile marketing through adhering to mobile marketing best practices. The Mobile Marketing Association (MMA) has an established set of best practice guidelines called Code of Conduct for Mobile Marketing that encourages marketers to give the consumer control in order to avoid sending unwanted messages.

http://mmaglobal.com/policies/code-of-conduct

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103493
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.