Two senators seek mobile CAN-SPAM

Share this article:
Two US senators, Olympia Snowe (R-Maine) and Bill Nelson (D-Fla.), are looking to enact legislation around marketing on the mobile phone. The legislation aims to give the FCC and the FTC more control to govern mobile marketing messages.


The industry has been working to keep the government out of mobile marketing through adhering to mobile marketing best practices. The Mobile Marketing Association (MMA) has an established set of best practice guidelines called Code of Conduct for Mobile Marketing that encourages marketers to give the consumer control in order to avoid sending unwanted messages.

http://mmaglobal.com/policies/code-of-conduct

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103493
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...