Direct Line Blog

Two questions to ask yourself about WOM marketing

Share this article:
I had a nice chat today with Chris Aarons over at BuzzCorps -- they're working on a word-of-mouth campaign for HP's fashion laptops designed by Vivienne Tam, which will appear in an upcoming feature about computer marketing. Chris pointed out two important marketers should ask themselves before deciding to implement a WOM campaign.  One, does the product being sold need an explanation about what it is? Two, do you need someone to tell you how to use it? If either of those criteria fit your product, WOM marketing might be a good choice -- since bloggers or other online peers can serve as influencers and evangelizers. "If your product fits into both those buckets," adds Aarons, "that's kind of a sweet spot." Then, he explains, you need to figure out your target market and where they hang out online.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.