Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 Twitter

Ogilvy & Mather launches social unit

February 13, 2012

Ogilvy & Mather Worldwide has launched a social media unit, the company said in a Feb. 13 statement. The new unit, Social@Ogilvy, operates across all of the company's agencies, connecting Ogilvy's social media experts in all areas of business including direct marketing, digital marketing, and public relations.
 

2012 trends through a branding eye

Howard Belk, Siegel+Gale February 07, 2012

We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.
 

Good habits for social CMOs

Clara Shih, Hearsay Social February 01, 2012

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
 

GE Instagram contest targets shutterbugs

February 01, 2012

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
 

Teenage apparel retailers struggle to integrate across marketing channels

February 01, 2012

Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
 

Special February Issue: Twitter Tuesdays

January 30, 2012

Do you have questions about targeting? We know you do — and you're in luck! We're turning our Twitter feed (@DMNews) over to experts in the field.
 

Twitter buys Web security company Dasient

January 24, 2012

Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.
 

Survey: 75% of marketers to grow social spending in 2012

January 19, 2012

Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
 

Twitter hires ex-Google ad sales exec

January 18, 2012

Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday.
 

Dunkin' Donuts social giveaways urge customers to stay engaged

January 03, 2012

As part of its ongoing "Get Dunk'd" social media marketing program, Dunkin' Donuts is launching new promotions to get customers tweeting and Facebook chatting about the brand.
 

Twitter-ready insights on marketing follies

Scott Donaton, CEO, Ensemble January 01, 2012

A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing.
 

Q&A: Aaron Herrington, cofounder and partner, Modea

January 01, 2012

Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.
 

Graphic tees raise money for famine relief

January 01, 2012

The premise behind BBH New York's "Good Shirts" campaign for UNICEF is simple: Buy a specially designed original T-shirt, and all the money from the purchase goes towards the charity's fundraising efforts to combat the current humanitarian crisis in the Horn of Africa.
 

Red Cross drives gift-giving

January 01, 2012

The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate.
 

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

December 11, 2011

Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
 

Twitter to offer brand pages

December 08, 2011

Twitter will join Facebook and Google in offering brand pages that allow advertisers to get more of a handle on the content their followers see and how that content is displayed in an effort to broaden the microblogging site's appeal, the company said Dec. 8.
 

Twitter offering limited access to self-service ad platform

December 02, 2011

Twitter provided a "handful" of advertisers access to its self-service ad platform in November, Twitter spokesperson Matt Graves confirmed via email on Dec. 1. The company's chief revenue officer Adam Bain had mentioned the roll-out during in an interview at the Business Insider "Ignition 2011" conference on Nov. 30.
 

Our look at the most - and least - engaging social media

December 01, 2011

This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.
 

Going global

December 01, 2011

To grow their scale beyond borders, marketers must 
negotiate a maze of channels, data and cultures
.
 

Philips Electronics' contest in tune with aspiring musicians

December 01, 2011

As part of Royal Philips Electronics' "Obsessed with Sound" campaign, aspiring composers uploaded original tracks to SoundCloud for the chance 
to have their pieces recorded by Holland's Grammy-
winning Metropole Orchestra and produced by the legendary Steve Lillywhite.
 

Moms: 'It's YoCrunch time'

December 01, 2011

YoCrunch's first integrated marketing campaign has moms in its cross-hairs.
 

Report: Local social media ad spending to hit $2.3 billion by 2015

November 14, 2011

U.S. local social media advertising spending will increase from $400 million in 2010 to $2.3 billion by 2015, according to a report released by research firm BIA/Kelsey on Nov. 14.
 

Agencies open separate social units

Alex Palmer November 01, 2011

While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities to offer more focus and expertise in this quickly evolving space.
 

Our look at the most - and least - engaging social media

November 01, 2011

Last year, Old Spice scored with spokesman Isaiah Mustafa and a campaign that generated more YouTube views than Obama's victory speech. Now, the brand pits Mustafa against a new character, Fabio, who challenges him to a duel for the "Old Spice Man" title.
 

Brands put spin on traditional channels with new tech tools

November 01, 2011

Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.
 

Are toll-free numbers the best for DRTV?

November 01, 2011

Jessica Randazza
, manager of brand experience at Digitas, and AJ Khubani, president and CEO of TeleBrands Corp., discuss whether toll-free numbers are the best for DRTV.
 

Fierce loyalty

November 01, 2011

Competition 
among loyalty
 programs is
 more intense 
than ever, but
 are consumers 
cooling to them?
 

Dodge sports 'golden ticket' strategy in scavenger hunt

November 01, 2011

The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.
 

TwitterTV: a match made in heaven?

October 26, 2011

Even though Simon (S)cowell, the sourpuss judge of "The X Factor," isn't a Twitter user himself, he's all about integrating the social site into the voting process on the show. The next episode, which airs live on Nov. 2, represents the first time a TV series is using Twitter to help fans cast votes.
 

Twitter is a listening platform for brands: DMA 2011

October 03, 2011

Marketers should view Twitter as a tool to survey consumers' interests and engage meaningful interactions, Twitter cofounder Biz Stone told attendees of the Direct Marketing Association's 2011 Conference & Exhibition on Oct. 3.