May 01, 2013
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
April 01, 2013
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
March 29, 2013
Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary.
December 01, 2012
Playing off the term "social currency," Kellogg's opened a pop-up store in London's Soho neighborhood dubbed The Tweet Shop.
December 01, 2012
It's hard to fault an agency's pro bono charity work, but there's something a bit snide about DDB New York's Twitter initiative for Haitian clean water nonprofit Water is Life.
December 01, 2012
Austrian daredevil Felix Baumgartner broke the world record for skydiving, as well as the sound barrier, by jumping from 24 miles above the New Mexico desert in a awesome stunt sponsored by Red Bull.
November 21, 2012
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
November 01, 2012
Babes, booze, bikinis, pizza, pillow fights—and ninjas? The Lynx Effect "Chaos Island" campaign.
November 01, 2012
Digital marketing has opened the door for politicians to build communities, grow their followers, and mobilize potential voters—particularly through social media.
October 22, 2012
A new study by Bazaarvoice reveals loopholes in the business-to-consumer conversation.
September 20, 2012
Want to use Twitter as a sales conversion driver? Proper social programming and timing is crucial.
September 01, 2012
During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.
September 01, 2012
In July the Vermont Department of Tourism and Marketing declared it was inviting Vermonters to tweet under the moniker @ThisIsVt.
August 31, 2012
Twitter announced the debut of "interest targeting," in which brands can send tailored messages to Twitter users based on their interests. That same day, a rumor dropped that Facebook would enhance its targeting features.
August 01, 2012
On June 6 Bieber took to Twitter to announce his fragrance Girlfriend!—a follow up to the perfume Someday, which was a big hit with the young ladies.
August 01, 2012
While Wichita State University's strategy is solid, it's not particularly innovative.
August 01, 2012
The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
August 01, 2012
Twitter sent tweeters aflutter, offering "expanded Tweet" options to exclusive partner websites—with a wider rollout to follow.
August 01, 2012
As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.
July 01, 2012
MTV's annual Movie Awards used an interactive Twitter page to engage with fans during this year's show.
July 01, 2012
Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.
June 19, 2012
It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time.
June 01, 2012
Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.
May 02, 2012
George Zimmerman's lawyers have set up a Twitter account for their client. Small leap from "legal campaign" to "marketing campaign."
May 01, 2012
If you can't bring the 19-to-29-year-old demographic to the mountain — then give them an unbeatable deal that will.
May 01, 2012
UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.
May 01, 2012
While Facebook's and Twitter's recent changes caught some marketers off guard, others are embracing them and getting creative.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
