Twitter

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

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Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

U-Haul Moves In on Social Media Conversations

U-Haul Moves In on Social Media Conversations

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A retooled social strategy allows marketers to get in on every stage of customers' moves.

The 5 Biggest Changes in Social Media

The 5 Biggest Changes in Social Media

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The social media landscape continues to change for marketers—at a rapid pace. With no signs of slowing down, here's a brief breakdown of some of the biggest shifts on the social scene.

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

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When used correctly, the hashtag allows marketers to reach, engage, and measure.

Marketing Chatter: November 2014

Marketing Chatter: November 2014

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See what our tweeps have been getting up to this month. Follow us @dmnews.

Marketing Chatter: October 2014

Marketing Chatter: October 2014

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See what our tweeps have been getting up to this month. Follow us @dmnews.

Social Media Brings Sightseers to San Antonio

Social Media Brings Sightseers to San Antonio

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The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Marketing Chatter: September 2014

Marketing Chatter: September 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Marketing Chatter: June 2014

Marketing Chatter: June 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

Marketing Chatter: May 2014

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

The New Twitter Profile That Ate Your Old Twitter Profile

The New Twitter Profile That Ate Your Old Twitter Profile

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In this edition of The Tweet Beat: Is the new Twitter profile page bigger and better—or just bigger? In my opinion, it's the latter.

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

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Here's how to market a brand successfully in a Twitter bio.

Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Get in on the Twitter Chats

Get in on the Twitter Chats

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How marketers can tap into the six most prevalent types of Twitter conversations.

Enter the Selfie-Razzi

Enter the Selfie-Razzi

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A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

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The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

Marketing Chatter: February 2014

Marketing Chatter: February 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

News Byte: Twitter Partners With Datalogix and Merkle

News Byte: Twitter Partners With Datalogix and Merkle

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Twitter aims to integrate CRM systems with promoted tweets.

Marketing Chatter: January 2014

Marketing Chatter: January 2014

Observations from around the Twitter-sphere.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

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The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

#OyVey: Misadventures with Hashtags

#OyVey: Misadventures with Hashtags

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If you want user-generated social content, you're going to have to deal with the users that generate it. JPMorgan knows what I'm talking about. Also, a little planning never hurts.

Marketing Chatter: December 2013

Marketing Chatter: December 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

10 Twitter Stats Worth Tweeting

10 Twitter Stats Worth Tweeting

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Is Twitter worth the IPO price raise? Check out these 10 stats and see.

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

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The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

Social Media Makes Cents

Social Media Makes Cents

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When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.

Let's Clear the Air

Let's Clear the Air

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Adventures with robo-tweeting: Either the response tweets I received from @AmericanAir were automated, or the voice behind the handle has been lobotomized.

Honda to the Drive-in Rescue

Honda to the Drive-in Rescue

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The car brand harnesses the power of social media to help save an American institution on the verge of extinction.

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