Twitter

Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Get in on the Twitter Chats

Get in on the Twitter Chats

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How marketers can tap into the six most prevalent types of Twitter conversations.

Enter the Selfie-Razzi

Enter the Selfie-Razzi

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A new marketing medium is born, as Samsung enables A-listers to become their own paparazzi.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

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The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

Marketing Chatter: February 2014

Marketing Chatter: February 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

News Byte: Twitter Partners With Datalogix and Merkle

News Byte: Twitter Partners With Datalogix and Merkle

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Twitter aims to integrate CRM systems with promoted tweets.

Marketing Chatter: January 2014

Marketing Chatter: January 2014

Observations from around the Twitter-sphere.

Defining Social Analytics

Defining Social Analytics

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Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Refill on Loyalty at Kangaroo Express

Refill on Loyalty at Kangaroo Express

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The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.

#OyVey: Misadventures with Hashtags

#OyVey: Misadventures with Hashtags

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If you want user-generated social content, you're going to have to deal with the users that generate it. JPMorgan knows what I'm talking about. Also, a little planning never hurts.

Marketing Chatter: December 2013

Marketing Chatter: December 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

10 Twitter Stats Worth Tweeting

10 Twitter Stats Worth Tweeting

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Is Twitter worth the IPO price raise? Check out these 10 stats and see.

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter Lead Generation Card Benefits...Facebook Advertising?

Twitter surely didn't create the Lead Generation Card offering to drive advertisers to a competing social platform. Here's what Twitter should do to make this product more impactful on its own platform.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

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The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

Social Media Makes Cents

Social Media Makes Cents

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When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.

Let's Clear the Air

Let's Clear the Air

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Adventures with robo-tweeting: Either the response tweets I received from @AmericanAir were automated, or the voice behind the handle has been lobotomized.

Honda to the Drive-in Rescue

Honda to the Drive-in Rescue

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The car brand harnesses the power of social media to help save an American institution on the verge of extinction.

Marketing Chatter: October 2013

Marketing Chatter: October 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Twitter IPO: Smart Move or for the Birds?

Twitter IPO: Smart Move or for the Birds?

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Twitter finally let the tweet out of the bag a few weeks ago when it acknowledged its confidential upcoming IPO and the Twittersphere has been chirping with opinions ever since.

Marketing Chatter: September 2013

Marketing Chatter: September 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.

Marketing Chatter: August 2013

Marketing Chatter: August 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Marketing Chatter: July 2013

Marketing Chatter: July 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Marketing Chatter: June 2013

Marketing Chatter: June 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

BNP Paribas Aces Twitter Campaign

BNP Paribas Aces Twitter Campaign

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BNP serves up a campaign that intertwines the online and physical courts

Marketing Chatter: May 2013

Marketing Chatter: May 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Marketing Chatter: April 2013

Marketing Chatter: April 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Mobile Email: Optimize or Perish

Mobile Email: Optimize or Perish

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Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary.

Marketing Chatter: March 2013

Marketing Chatter: March 2013

Observations from around the Twitter-sphere.

Marketing Chatter: February 2013

Marketing Chatter: February 2013

Observations from around the Twitter-sphere.

Marketing Chatter: January 2013

Marketing Chatter: January 2013

Observations from around the Twitter-sphere.

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