Twitter Tuesday recap: You asked, Epsilon answered

All this month, Direct Marketing News has been handing over its Twitter account to different thought leaders and marketing movers and shakers to answer our more than 6,600 followers' burning questions about targeting and email marketing.

On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion below.

And don't forget to tune in tomorrow, Feb. 28, when we'll have Rachel Tipograph, director of global digital & social media, Gap Inc. take over our feed.

Use #TwitTues to join the discussion.

You can also read more about targeting in our special February targeting-themed issue.