Twitter to offer brand pages

Share this article:
Twitter to offer brand pages
Twitter to offer brand pages

Twitter will join Facebook and Google in offering brand pages that allow advertisers to get more of a handle on the content their followers see and how that content is displayed in an effort to broaden the microblogging site's appeal, the company said Dec. 8.

Twitter launched the profile pages exclusively with 21 select advertising partners, charities and individuals, among them AmericanExpress, BestBuy, Bing, Chevrolet and CocaCola.

The brand pages, which Wired blog Epicenter said are part of a larger redesign of the entire site and its user interface, will be rolled out globally over the coming weeks on the Web and Twitter's mobile apps. Twitter CEO Dick Costolo told reporters at a news conference on Dec. 8 that the goal of the redesign is to “provide the simplest and fastest way for people around the world to connect with everything,” according to the The Wall Street Journal.

To accomplish this goal, Twitter users will see a left-aligned navigation bar and a new layout that includes more content within tweets, according to the blog All Things Digital.

The brand pages will let companies utilizing Twitter for social media marketing upload larger profile photos to make sure followers can easily view full logos, said online news site Brafton News. Advertisers will also be able to make certain tweets sticky by promoting desired tweets to the top of their pages. When users scroll over an image or video, it will automatically enlarge, allowing for a more user-friendly experience.

According to Wired, this is all in an effort to convince advertisers that Twitter, which has struggled to monetize itself, is a viable option for promoting their products and services.

Mashable reported that Twitter has considered launching brand pages since April.

Twitter did not immediately return requests for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.