Twitter spreads news of Amazon fail

Share this article:
Watch out big brands. It seems even a late night Web site snafu can turn into a PR situation. Apparently last night around 2:00 AM ET, Amazon.com’s search function, well, malfunctioned.

According to PCWorld, searches for popular books and movies were yielding no results for about 40 minutes on the Internet’s largest retailer’s site.

While in the past this may have gone unpublicized due to the time and duration of the err, the Twitter community never sleeps.

Numerous Twitter-users vented their frustrations with Amazon in their feeds. But after the PCWorld article was published, tech-savvy people across the microblogging site then posted that article to their feed.

Twitter is fast becoming a valuable marketing tool for companies. But it’s also becoming the grapevine through which fans hear and share news about their favorite brands—both good and bad.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...