Twitter spreads news of Amazon fail

Share this article:
Watch out big brands. It seems even a late night Web site snafu can turn into a PR situation. Apparently last night around 2:00 AM ET, Amazon.com’s search function, well, malfunctioned.

According to PCWorld, searches for popular books and movies were yielding no results for about 40 minutes on the Internet’s largest retailer’s site.

While in the past this may have gone unpublicized due to the time and duration of the err, the Twitter community never sleeps.

Numerous Twitter-users vented their frustrations with Amazon in their feeds. But after the PCWorld article was published, tech-savvy people across the microblogging site then posted that article to their feed.

Twitter is fast becoming a valuable marketing tool for companies. But it’s also becoming the grapevine through which fans hear and share news about their favorite brands—both good and bad.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.