Direct Line Blog

Twitter spreads news of Amazon fail

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Watch out big brands. It seems even a late night Web site snafu can turn into a PR situation. Apparently last night around 2:00 AM ET, Amazon.com’s search function, well, malfunctioned.

According to PCWorld, searches for popular books and movies were yielding no results for about 40 minutes on the Internet’s largest retailer’s site.

While in the past this may have gone unpublicized due to the time and duration of the err, the Twitter community never sleeps.

Numerous Twitter-users vented their frustrations with Amazon in their feeds. But after the PCWorld article was published, tech-savvy people across the microblogging site then posted that article to their feed.

Twitter is fast becoming a valuable marketing tool for companies. But it’s also becoming the grapevine through which fans hear and share news about their favorite brands—both good and bad.
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