Direct Line Blog

Twitter outage could have held up campaigns

Share this article:
With Twitter experiencing its second major breakdown yesterday after a spam attack made the social networking site either move slowly or not at all with what is being called the "denial of service attack." This comes after the social site was put in a compromising situation a couple of weeks back when an employee's e-mail account was hacked and proprietary information about some of the company's plans got leaked.

While Twitter is probably not the core to any online marketer's efforts, a presence on the social site has been key in connecting with fans online. It has also been the site to experiment in the way of social media campaigns and viral efforts, so an outage is not good, especially for those marketers and agencies who have been planning their creative around the site. It would have been a bummer for a retail store that used Twitter to promote a one day in-store sale. But then again, the Facebook posts and the e-mails would have probably still driven the traffic. Because after all, Twitter is just one outlet in the mix of online and social media channels.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.